
The Lytro camera. It’s a camera that captures an image in it’s entirety, then allows you to choose the focus point. Really you don’t choose the focus point at all, it changes fluidly. The marketing will say, “never another out-of-focus picture!” but really, it is more than that.
Listening to the NPR story puts it nicely, but it is essentially breathing life into a technology that spent a lot of time kicking a dying horse. There is a lot of romanticism about the birth of photography, a time when scientists and doctors spent days up to their elbows in chemicals to unveil the magic of the captured image. But these days, cameras and images are so pervasive that it’s getting difficult NOT to be a photographer. But the limitations in the final image have been the same, and we often resort to taking hundreds and thousands of photographs in hopes of getting lucky and avoiding the same old pitfalls and fuzzy subjects.
This technology will allow us to stop taking so many damn pictures and start simply capturing moments.
It’s like freezing your living eyeballs at a certain point in time.

The other interesting point about this camera is its shape. First of all, it’s shaped like a stick of butter. Since you don’t need to magnify in order to fine focus, we’re back to the cozy viewfinder and have eliminated the need for a large rectangular surface for the display.
Even the aspect ratio of the final product is turning digital standards on their head. Mimicking a medium format camera, the photographs are square. And squares make you think much differently about composition. Paired with infinite focusing possibility, this makes every photograph essentially about the positioning of shapes. Also squares are oh-so trendy.
